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In memory of Gay Brewer

Golf lost one of the great ambassadors to the game and I wanted to share some brief memories with you continue here

Golf Club Moment of Inertia – Is there a point of diminishing return?

To have little bit better understanding of one of the hot topics today and the numbers being tossed around, continue here

What is Maraging Steel?

The name derives from the combination of Martensitic Aging, and what makes it different from other types of steel is it is almost carbon free. Because this form of steel is extremely strong, it can be produced into a very thin sheet as compared to normal stainless steel varieties and makes an excellent choice for face inserts of fairway woods, hybrids and even irons. Continue here

Adjustable Golf Clubs

Hidden in today’s headlines of noteworthy golf news is the recent ruling by the USGA regarding the adjustability of golf clubs. This one decision could forever change how golf clubs will be sold and fit in the future.  For golf club designers this is very exciting news so stay tuned. Here is the link to the USGA press release: http://www.usga.org/news/2007/august/2007_66.html

Loft and Lie Q and A

As the Hireko Technical Director, I often get asked questions about loft and lie alterations. Here are some of the most common… Continue Here

Tour Champion’s Winner R.W. Eaks Wins Dick’s Sporting Goods Open with New Image Gold Image Shaft

High Performance New Image Gold Shaft Takes the Crown At Dick’s Sporting Goods Open

R.W. Eaks etched his first Tour Champions win using the New Image Gold shaft distributed by Hireko Golf. The Dick’s Open victory caps his 8th top 10 finish on the 2007 Champions Tour.

Eaks started playing the New Image Gold Shaft at the Greater Hickory Classic last year and finished second after being edged out in a playoff. Eaks’ driving distance and accuracy have increased since switching to the New Image Gold shafts. Continue New Image Gold Shaft Press Release here.

Apollo Hump Iron Shafts Win 1st and 2nd Place at 2007 Canadian Open

The first and second place golfers at the 2007 Canadian both used the Apollo Hump Shafts in their irons. The Hump Shafts feature wider geometric design to provide tip stability for improved accuracy.

“The Apollo Hump Shafts consistently perform at the highest levels of the game and we’re proud of their placing #1 and #2 at 2007 Canadian Open,” says Rob Altomonte, VP Marketing of Hireko Golf. The Apollo Hump Iron Shafts offer a lightweight design (Regular flex is only 110 grams) and low ball trajectory for average and professional players alike. Continue Apollo Hump Shaft Press Release here.

Apollo Steel Shaft Update

Keeping you abreast of the most current information is one of the responsibilities of the technical director. For the past 18 years, it has been my privilege to provide clubmakers and consumer alike with unbiased shaft fitting information to make more educated decisions on what golfers should use. Occasionally, some shafts change…Continue Here

Fitting for Swingweight Part Two

For those truly interested in fitting golf clubs or those who have a curiosity into what exactly swingweight is and how it affects the distance and direction one might hit the ball, we have some tips and products to help you out. Continue Here