Listen up!

I want to thank everybody for their emails and comments regarding the new website. We are diligently working through all the little bugs and fix any broken links, so I appreciate your patience!

On another note, many of you have commented that sound is a big factor in a purchase decision, especially for drivers, and to that end, we’ve added the ability to hear the sound! So far, we’ve added sounds for the following drivers (look underneath the picture for the SOUND button):

Oxygen Type-X Titanium Driver

Acer XP 395cc Titanium Driver

Acer XP 450cc Titanium Driver

Oxygen Type-S Titanium Driver

Power Play System Q 455cc Driver

Acer XP 905 Titanium Driver

We hope to have most of the driver sounds recorded shortly, so stay tuned! This is just another exciting feature that we hope makes Hireko your number one source of golf clubs and components!

Yours truly,
Richard Lin
Executive Vice President

A Call for Shorter and Heavier Putters

putter

Self-professed, I am not a great putter. At 6′ 2″, I am taller than the average
golfer. In addition, I have bad knees plus spent my fair share of money at the
chiropractor to fix a bad back/neck, so if there is anyone who needs a longer
putter – I would be as good as candidate as anyone. While I have dabbled
with long and even belly putters, I have found something that works for
me. Believe it or not, that is a shorter and heavier putter.

Whenever I pick up a standard length putter (35″ men’s length), my first
instinct is to choke down on the grip to eliminate my arms from forming
“chicken wings”. So essentially I am putting with a 33″ model. I am not alone
as I read on many otherforums that fellow golfers are shortening their putters
as well instead on relying onthe long-time standard that putters are
continuously made to. It makes sense asmy dad instilled into me whenever
working with tools. He would say “pick a tool that you can get closer to your
work”.

By shortening an average putter, effectively the heft of the club reduces to
the point where my full putting stroke looks more like a figure 8 rather
than two lines or arcs that travel over one another on the back and
forward strokes. I made it a point to do some conclusive experimentation so
I custom built a prototype putter that was capable of adding weight to it in
order to find out what just what worked best. I started out with 320g
or the weight so many older style putters are made to. I gradually worked
my way up to the 350-360 range where most modern mallet putters are
producedto. The putting stroke improved. Moving even further toward the
400g range the stroke got even more consistent as it produced a more
natural pendulum motion. The point is the more weight I added didn’t
producea sledgehammer effect, rather the feeling of having a precision tool
in myhands where it did not require as much effort to move the putter.

As more and more custom putter fitting emerges, I strongly
believe that there will be more of a call to heavier putter
head weights.
In designing our new Acer CB series of putters, to
go along with our current CB2 model, you will see us develop some
heavier putters than the norm. For those struggling with your current
putting, experimenting with a shorter and heavier head may just be
the solution to your short game woes.

by Jeff Summitt
Hireko Technical Director
jsummitt@hirekogolf.com
05-16-07

New Golf Pride V-RAD Grips In Stock!

Looking for Golf Pride’s new V-RAD grips? Look no further! Hireko Golf carries the new Golf Pride V-RAD Optik Putter, the new Golf Pride V-RAD Shock Putter, and new Golf Pride V-RAD Silk Putter.

All in stock and ready to ship!

Hireko Website Redesign

We have been hard at work on new updated site design that we hope you love. Some of the new features:

- Cleaner look for improved readability
- Products split into tabbed categories for easier navigation: Assembled Golf Clubs, Golf Components, and Golf Outlet
- Multiple views of products
- Expanded shaft and grip options for custom assembled golf clubs
- New interactive golf modules
- News updates (this blog!) on homepage

Look for our new updated website soon at www.hirekogolf.com.

Yours truly,
Richard Lin
Executive Vice President